SAMEN BIJ1
I created a fictive campaign for the political party Bij1, which stands for a society with equal rights and equal opportunities for all. The party was established out of a shared desire for connection, solidarity, justice and equality. Sylvana Simons is the party leader. The target group for my campaign was younger creatives who value the same core values. My research showed that this group values experiences together and sharing them with others. Many people do not yet vote for the party due to lack of insight and preconceptions about Sylvana Simons from the media. The campaign aimed to create more understanding of Bij1's core values, promote recognition and acknowledgement of Sylvana Simons, and inspire the target group to engage in politics.
From there, I came up with the campaign "Samen bij1’’. Samen Bij1, stands for sharing, making & experiencing together. Being together is essential, and is the foundation for life. By applying the core values of Bij1 in everyday life when being together, as individuals but also together, they can be who they want to be, be accepted as they are & respected as they deserve. Not in spite of, but because of their differences.
Capturing the shared passion for music, my photo series and video features my friends as models, shot in a vintage record store. Sylvana Simons shares her musical experience in an interview I found online.
In this photo series and video, I explore the shared passion for BMX riding. I filmed a group of young men and spoke with one about the value of this community. The graphic-edited photos capture both the general and personal aspects of BMX
Through handmade and digitally manipulated collages, I explored the issue of racism and the importance of black representation in politics.
Introducing a Bij1 magazine that showcases core values through black artists, with accompanying flyers.